By Richard S. Towne, KUNM General Manager
You might have participated in our recent Tech Survey 2018 – the
online survey that checks in with your use of radio and television, while
tracking growth in use of online and mobile sources for media content.
The annual survey, produced by Jacobs Media, allows us to track changes
from year to year. The survey is offered to public and commercial
stations around the country. At the end of the day, we will get to see
what our listeners say, along with the national results.
has had about 300 respondents so far. That is a good number for us and
we look forward to sharing our results with you next month. The survey
has probably closed by the time you are seeing this but it might be
open. You can always check our homepage to see if the Tech Survey is
Jacobs Media has started to release top level
findings for commercial media. I am not familiar enough with the
historical data to tell you if there is a correlation between commercial
and public radio survey results. So, here is what Jacobs says are top
findings for commercial media:
“More than nine in ten respondents spend at least one hour a day with radio and/or television/video.
radios” (AM/FM) that people use in homes are disappearing. Only about
two-thirds of Millennials have a working radio they use where they live.
Smart speakers are growing rapidly. More than one-fifth own a
device like an Amazon Echo or Google Home – nearly double the Tech
Survey 2017’s totals.
Mobile devices are in more hands than ever.
Nine in ten respondents have a smartphone; seven in ten have a tablet –
both up from last year’s survey.
More than half now use Netflix
on a weekly basis or more often, punctuating a rise in other streaming
brands, including YouTube, Hulu, and Amazon Prime Video.
Nearly one-fourth of all respondents listen to a podcast at least weekly, an increase from Tech Survey 2017.”
I’ll get you the Public Radio results next month. Please stay tuned. Thanks for helping us serve the community.